Brossard is reinvigorating the pastry aisle with stunning new product categories!
Our sales teams have worked to make our pastry range clearer to make it more attractive to customers.
They worked as a team to reorganise the range into four product categories that are already appealing to our business clients and end customers!
Sweet ritual 🥰
Treat break 😋
Intense flavour 😍
Gourmet break time 🤤
Outcome
A 7% increase in turnover and incremental volume*
252 stores have already adopted our product categories.
And there is even more to come!
Well done to our teams for their efforts and thanks to our partners who place their trust in us on a daily basis.
**19 stores tested with the new layout vs 19 stores continuing as before.
