Support sensible consumption
We encourage sensible consumption of our products and we inform our customers in a fair and transparent way.
Be transparent
We have chosen to add a Nutri-Score (algorithm applicable in 2023) to all of our products to enable customers to make an informed choice when buying their food.
Promote sensible consumption
We provide recommendations for portion sizes and balanced snack breaks on Brossard cake packaging in order to promote a sensible, healthy and tasty diet.
In line with our commitments, we even apply ethical communication principles to our printed advertising material. For instance, our Trade Marketing team has created eco-designed POS* advertising using recycled and certified materials and reducing waste, working in partnership with French manufacturers. For advertising, we adhere to an internal marketing and communication charter.
*Point of Sale advertising.
